combining STAUD’s relaxed, fashion-forward sensibility with the timeless luxury that defines the St. Regis Aruba Marriott Luxury Resort experience. This marks the first time STAUD has collaborated with a luxury hotel brand, bringing its laid-back West Coast aesthetic to some of the world’s most sought-after vacation destinations.
Known for its effortlessly stylish and playful designs, STAUD creates for women who express their personal style in every part of their lives. This collection represents a fusion of that modern California vibe with the enduring sophistication of the St. Regis brand. Drawing inspiration from the glamour of global travel and the traditions of luxury getaways, the collection pays homage to the celebratory spirit and rituals that have come to define a St. Regis stay.
“Travel has always sparked creativity for me,” said Sarah Staudinger, founder and CEO of STAUD. “St. Regis is synonymous with some of the world’s most iconic destinations. Together, we’ve crafted a collection that speaks to a sense of adventure, indulgence, and personal style.”
The limited-edition capsule features four curated pieces, each designed to transition seamlessly from sunlit beach days to elegant evenings. Made with raffia and embossed Italian calf leather, the collection captures the essence of elevated Marriott St.Regis Aruba Resort living:
The Raffia Squillo Tote – A roomy, versatile carryall that’s perfect for lounging by the water or relaxing on a yacht.
The Raffia Bucket Hat – A playful but polished staple, ideal for afternoons spent sailing or enjoying outdoor lunches.
The Raffia Moon Bag – A chic companion to the legendary St. Regis Afternoon Tea, offering a blend of charm and sophistication.
The Reimagined Tommy Bag – A collector’s item featuring custom illustrations inspired by St. Regis’ iconic rituals and traditions.
“Our guests look for items that are as stylish as they are functional, designed to fit effortlessly into every moment of their journey,” said George Fleck, Senior Vice President and Global Brand Leader at St. Regis Hotels & Resorts. “Fashion has always played a role in the travel experience, and this collaboration gives us a fresh way to elevate that. STAUD for St. Regis delivers something truly special – a collection that reflects the lifestyle and elegance both brands are known for.”
The STAUD for St. Regis collection will launch with exclusive pop-up experiences at The St. Regis Punta Mita Resort and The St. Regis Bal Harbour Resort. Select items will also be available directly in guest suites, offering a personal and immersive shopping experience.
Shoppers can also find the collection online at staud.clothing and The St. Regis Boutique, as well as in person at STAUD’s Soho store for a limited time starting Wednesday, April 9. Whether you’re a jet-setter or a fashion lover, this collection offers a way to take a piece of the collaboration wherever you go.
As St. Regis continues expanding into top-tier leisure destinations and STAUD leads the way in contemporary fashion, this partnership represents more than just accessories – it’s a celebration of exquisite living, timeless travel, and signature style.
