The Pyrmont Curaçao : Marriott’s New All-Inclusive for Luxury Tourism

Willemstad, Curaçao – A new chapter in Caribbean luxury travel is unfolding on this Dutch Caribbean island. The Pyrmont Curaçao, a 300-room adults-only resort under Marriott’s Autograph Collection, is set to make its grand debut later this year as Curaçao’s first-ever Marriott-branded all-inclusive property. More than just another beachfront hotel, its arrival carries outsized significance – heralding an evolution in Curaçao’s high-end tourism scene and promising economic boost for the local community.

A New Chapter Begins in Curaçao

Travel industry observers are calling The Pyrmont Curaçao one of the most closely watched hotel openings in the region. As the island’s inaugural venture into Marriott’s all-inclusive portfolio, the resort symbolizes Curaçao’s emergence on the global luxury stage. Marriott International has chosen to operate the property under its Autograph Collection banner, a brand known for distinctive design and locally rooted experiences. This approach aims to ensure that while guests enjoy the reliability of a major hotel operator, the resort will still feel authentically Curaçaoan – reflecting the vibrant culture and character of the island, rather than a one-size-fits-all template.

Government tourism officials note that Marriott’s entry aligns with Curaçao’s strategy of pursuing “high-value” tourism growth that enhances the local hospitality product. Bringing a global giant to Willemstad’s shores sends a strong signal of confidence: Curaçao is ready for prime time on the international travel scene. “Curacao’s accommodations are expected to grow by 2,000 rooms in the next one to two years… including Hilton and Marriott brand hotels,” said Ruisandro Cijntje, the island’s Minister of Economic Development and Tourism. “We want to develop it in the right way – to [balance] nature and people visiting the island to make everything grow,” Cijntje added, emphasizing sustainable growth even as tourism expands.

Sustainable Luxury by Design

Environmental stewardship and upscale comfort go hand in hand at The Pyrmont. The resort’s architecture and operations were conceived with sustainability as a core principle. All 300 ocean-view rooms – including 28 contemporary suites – are designed with eco-friendly features and energy-efficient systems, using local materials wherever possible. This echoes Curaçao’s National Development Plan, which prioritizes green growth and protecting marine resources. In fact, the project developers have highlighted that the property will incorporate measures to preserve the island’s famed coral reefs, ensuring that luxury tourism growth does not come at the cost of Curaçao’s natural treasures.

When it opens, The Pyrmont will offer a panoply of upscale amenities aimed at discerning travelers. Guests can look forward to:

Eight restaurants and five bars featuring global cuisine and local flavors. (One highlight is a rooftop lounge – an adults-only perch perfect for sunset cocktails with 360° views of Willemstad.)
A spectacular infinity pool blending seamlessly into the Caribbean Sea horizon, complemented by private cabanas and daybeds.
An on-site dive and water sports center that taps into Curaçao’s reputation as a diving mecca, offering easy excursions to vibrant coral reefs.
A 250-meter oceanfront boardwalk and breakwater, creating a tranquil swimming cove and strolling path along the shore. There’s even a beachfront wedding gazebo planned for picturesque seaside ceremonies.

Though indulgently all-inclusive, the resort’s Autograph Collection pedigree means it strives for a boutique feel. Design touches and programming will highlight Curaçao’s unique heritage – from local art and music to island-inspired wellness offerings – so that guests experience a true sense of place. “The focus on the Autograph Collection ensures that the resort does not feel like a generic chain. Instead, it highlights the specific colors, flavors, and sounds of the island,” as one industry expert observed.

An architectural rendering of The Pyrmont Curaçao showcases its infinity pool and oceanfront promenade, blending luxury amenities with Curaçao’s coastal beauty. The adults-only resort’s design emphasizes open views and local materials to harmonize with the island environment.

The Marriott Bonvoy Effect Arrives

Perhaps the biggest game-changer The Pyrmont brings to Curaçao is not visible in concrete and steel, but in the form of Marriott’s vast loyalty network. Once open, the resort will participate in Marriott Bonvoy, allowing travelers to earn and redeem points for an all-inclusive Curaçao vacation – something that was not possible before. This is a pivotal development for the destination. For the first time, North American “points travelers” – a lucrative segment of savvy travelers who plan trips around loyalty program perks – will have a reason to put Curaçao on their map.

“The signings for these two incredible, all-inclusive resorts in Jamaica and Curaçao underscore the tremendous momentum for our all-inclusive platform, which leverages Marriott International’s iconic brands, leading business support systems and Marriott Bonvoy travel program,” said Laurent de Kousemaeker, Marriott’s Chief Development Officer for the Caribbean and Latin America, when the project was first announced. In other words, Marriott sees Curaçao as part of a wider strategy to rapidly grow its all-inclusive footprint – and its loyalty ecosystem – across the Caribbean.

For Curaçao, tapping into Marriott’s 147-million-member (and growing) Bonvoy program is expected to pay immediate dividends. Travel data show that when global brands introduce points-based all-inclusives in new markets, they tend to unlock repeat visits and longer stays, especially from the U.S. and Canada. Rather than a “once-in-a-lifetime” trip, Curaçao can become a regular getaway for millions of Marriott loyalists who were previously likelier to choose places like Cancun or Aruba where they could use their points. The island is effectively opening itself to a new audience: seasoned travelers already loyal to Marriott, now enticed by the option to book a Curaçao vacation with points.

Local tourism officials are optimistic about this development. North American arrivals to Curaçao have surged by double digits in recent years, and the Bonvoy factor could accelerate that trend. By lowering the barrier for loyalty-minded travelers, The Pyrmont is poised to increase the island’s visibility and appeal within a competitive Caribbean market – potentially shifting Curaçao from a hidden gem to a must-visit hotspot for upscale travelers.

Shifting Curaçao’s Tourism Landscape

The debut of The Pyrmont comes amid a broader evolution in Curaçao’s hospitality mix. Traditionally known for its intimate boutique hotels and European-plan resorts, the island has in recent years embraced the all-inclusive model that dominates other Caribbean destinations. The Pyrmont Curaçao will join an increasingly varied roster of all-inclusive offerings on the island, broadening choices for visitors: from the couples-only Sandals Royal Curaçao (which opened in 2022 as a marquee luxury entrant) to family-friendly beach resorts and even a wellness-focused boutique retreat. By adding a large-scale, design-forward all-inclusive that is also globally branded, Marriott is effectively filling a gap in Curaçao’s lineup.

Crucially, Marriott’s move is seen as a vote of confidence in Curaçao’s potential. Each new internationally branded resort – whether Sandals, Hyatt’s Dreams and Zoëtry, or now Marriott’s Autograph – has helped raise the island’s profile and attract new market segments. With multiple renowned brands now in play, Curaçao is increasingly being mentioned in the same breath as more established Caribbean destinations for all-inclusives, while still maintaining its distinct identity of Dutch-Caribbean culture and uncrowded charm.

Tourism planners are keen to balance this growth with sustainability and local character. The island’s tourism development strategy emphasizes increased air connectivity and investment in resorts “while striking a balance between resort expansion and cultural preservation,” according to Curaçao’s Tourist Board. The Pyrmont’s focus on local design elements and environmental sensitivity is in step with that ethos. As the resort’s third-quarter 2026 opening approaches, it stands out as one of the most consequential hospitality projects here in years – adding capacity, global branding, and loyalty-program buzz at a pivotal moment in Curaçao’s rise.

A Boost for the Local Economy and Community

Beyond the gloss of infinity pools and fine dining, The Pyrmont Curaçao is poised to deliver tangible benefits to the local economy. Tourism is already the primary pillar of Curaçao’s GDP, especially as the island transitions away from legacy industries. A project of this scale brings a significant shot in the arm: hundreds of new jobs will be created for Curacaoans – from hospitality and culinary roles to maintenance, security, and management positions. Local businesses stand to gain as well, from farmers and fishermen supplying the resort’s restaurants to taxi drivers, tour operators, and artisans who will serve a larger influx of guests.

Officials also highlight the knock-on effects on infrastructure and community development. The Marriott investment has already spurred improvements like the nearby Marie Pampoen recreation area, a waterfront park and public beach, which was upgraded in tandem with the hotel project. Higher visitor numbers mean increased tax revenues that the government can reinvest in public services and preservation of cultural sites. And because luxury all-inclusive travelers tend to spend more on excursions, dining and shopping outside the resort, more tourism dollars are likely to circulate in the local economy rather than leaking offshore.

Another often-overlooked benefit of a global brand’s arrival is the elevated training and service standards it brings. Marriott’s presence is expected to “raise the bar for all local operators,” as industry experts suggest. Major hotel brands provide extensive staff training programs – from language and hospitality skills to management practices – which can enhance the overall service culture on the island. Government representatives have noted that these international partnerships introduce modern best practices and create knowledge transfer to local workers, ultimately upskilling the tourism workforce across Curaçao. In the long run, this helps ensure that every visitor’s experience – whether at a five-star resort or a small family-run hotel – meets a higher standard, bolstering Curaçao’s reputation.

Importantly, Marriott’s Autograph Collection approach also means engaging with local producers and creatives. The Pyrmont has indicated it will feature local art and furnishings, source ingredients from island farmers, and incorporate Curaçaoan traditions into its entertainment lineup. Such efforts amplify the economic ripple effect by supporting fishermen, farmers, artists, and tour guides – helping small enterprises thrive alongside the big resort.

Charting a New Course for “Dushi” Curaçao

In Papiamentu, the local language, “dushi” is an affectionate term meaning sweet, nice, or beloved – and it perfectly captures how Curaçao’s people feel about their island. With the impending opening of The Pyrmont Curaçao, many see a future where that beloved island spirit coexists with world-class luxury hospitality. The resort is not just a standalone development; it represents a bridge between Curaçao’s rich heritage and a dynamic, sustainable future in global tourism.

From a traveler’s perspective, the allure is clear. Imagine stepping off a plane and within minutes being greeted with a Champagne toast, knowing that every element of your stay – from gourmet dining to scuba dives – is seamlessly included. By day you explore vibrant coral reefs and Willemstad’s colorful UNESCO-listed downtown, and by evening you return to a resort that wraps you in curated comfort, perhaps dining on the rooftop as the trade winds rustle. This is the kind of holistic luxury experience The Pyrmont promises to deliver, tailor-made for the modern luxury traveler who seeks both pampering and authenticity.

For Curaçao’s tourism stakeholders, the resort’s grand arrival is a milestone years in the making. It reflects growing confidence from international investors and a validation of the island’s strategy to attract premium developments. If successful, The Pyrmont could pave the way for further high-end projects and cement Curaçao’s status as a premier upscale destination – all while uplifting the local community.

As the first guests are expected to check in in a few months’ time, anticipation is running high. In the words of one local official, it’s a moment of pride: Curaçao is ready to share its dushi lifestyle with the world on a grander scale. The Pyrmont Curaçao’s debut is more than a hotel opening – it’s a defining moment that marries the island’s past and future, delivering economic hope and a new level of luxury to this Caribbean gem.

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